Aveda Pure Abundance Volumizing Shampoo 1000 ml

Builds body and volume—with kaolin clay and acacia gum—for hair that looks more abundant.

Aveda's own pure-fume aroma with jasmine, certified organic peppermint, palmarosa, ylang ylang and other pure flower and plant essences.

DETAILS

Volumizing shampoo creates volume and helps keep fine, limp hair looking and feeling more abundant.

• acacia gum helps fill out fine hair

• use with pure abundance volumizing clay conditioner

Save money and save plastic when you buy a litre.

• Litres cost 20% less per ounce*

• Litres use up to 28% less plastic*

USAGE

Massage into wet hair. Rinse. Follow with pure abundance volumizing conditioner.

TIPS

For the most abundant volume:

• Shampoo and condition with pure abundance. Don't skip the conditioner because you think it weighs hair down; our lightweight kaolin clay formula is a crucial step to volume.

• Style with volumizing tonic or phomollient styling foam. Always start with a small amount; flip head upside down and work through hair, roots to ends. Once dry, set with pure abundance volumizing hair spray.

• Use a ceramic round brush when blow-drying. Once 80% dry, mist with pure abundance volumizing hair spray, then finish drying.

• For lift at the roots, tease hair, holding away from the scalp and backcombing with a fine-tooth comb. Mist pure abundance volumizing hair spray, then backcomb section again.